There is a concept of type in our life. In cinematography, this is a type. That is, such an actor is selected for the role, which in appearance corresponds to the type of character. 

In our subconscious, the connection between a person’s appearance and his character, actions, and ways of self-expression is clearly laid aside. 

It is this connection that the image-maker of politicians is trying to make full use of, trying to do not what he really is in the election of a politician, but what voters-voters want to see him positively. 

But actually I started this conversation with the aim of touching upon the topic of web design. It is clear that there are general types of website design at the level of conceptual tasks.