Bright colors can improve readability and make the site easier to read;

Attractive color schemes make websites visibly more attractive and make users spend more time on the website.

The longer a consumer stays on your site, the more likely they are to buy something.

Minimalism

This is probably one of the most classic and timeless web design trends, but also the most popular. The less elements and visual content on a website, the less your audience will have to think about where to find what they are looking for.

We anticipate that minimalism will continue to dominate the digital landscape for the rest of 2020. 

Realism 3D Elements

While UX / UI flat design continues to be used on websites, 3D illustrations are gaining ground. This year, in particular, will be the year of abstract and futuristic 3D shapes.

Animations

The motion design and graphics keep the user interface alive and guide your navigation in the application of choice (mobile phone, computer or tablet).Animations are used to draw attention to certain elements and to explain the relationships between objects.

The trend towards animated and interactive elements is anything but new and is also expected to stay. Motion design can be a “good” thing in Web Design when it helps users navigate websites.

Visual Storytelling

Illustrations are also an excellent storytelling tool. More and more mobile sites and applications are turning to specially stylized characters that show the story in a way that corresponds to the platform’s climate / theme. 

Storytelling has always influenced technology, but more companies are using stories in their web content. Companies start using narrative elements to engage and connect with the public, driving more people to buy their products and services.This visual storytelling in illustration can be combined with appealing animations, diagrams or infographics and voice-over to tell stories on websites.

Prominent Typography

Bold and captivating typography continues to maintain its presence in website layouts and mobile applications. The reasons are simple: putting more visual weight on an important message increases the likelihood that users will read it.

Choose bolder fonts in a darker color to contrast with your website’s background. A big and bold title, as well as attractive headers help to divide the site and highlight content that we want to attract users to. At the same time, they allow the public to be involved quickly and effectively.

Full Screen Experiences

Full-width images and videos can be impressive and work as powerful attention grabbers. After the user gets involved with the application or the website, they will spend more time there, while browsing the different pages.

Even More Video Content

You don’t need an explanatory video to convince yourself that video content on the internet works. The video not only serves to diversify the page, but also serves the needs of a moving audience that does not have time to direct their attention to for example more dense written content.

Augmented Reality

Designers will need to move beyond screen interfaces to include physical interactions. The close relationship between Augmented Reality and Artificial Intelligence has the potential to make the design of interfaces enter a new phase and enhance a new era of thinking.

These are some Web Design trends for 2020, but that doesn’t mean you have to use them all at the same time. Take some time to review our examples and add a few more to your list if you are thinking of making a website or changing yours.